Google+ Has a New Interface…
Wow, is all I have to say… you turn around and things have changed again! Improved even. People who write off Google+ still seem to be using it on a daily basis, (see Michael Gray on that one). New Tool Bar to the left: to me this is much more useful and logical than Facebook…
Read MoreEverything is Marketing, Everything…
The mantra for 2012? Back to basics, do the fundamentals and do them exceedingly well in order to succeed. If I may make the following suggestions: NO email should EVER go out without a short, to the point Subject line. Having no subject line is a way to get your email ignored/forgotten about/hard to find/marked…
Read MoreTo Succeed: Become a Curator of Important Information to your Industry…
We are drowning in a tidal wave of data. The businesses that are REALLY making money off the Interweb are the ones (read Google) that provide relevance: they help you get to the truly useful information. Here are two gentlemen that know a thing or two about the web. They are making a huge, expensive…
Read MoreGoogle, Yahoo & Bing announce support for new markup SEOs should keep an eye on
Google, Bing and Yahoo have all announced support for Schema.org, a semantic markup protocol that could provide websites with valuable search exposure. Schema.org attempts to enhance the information transfer from website data to SERPs. All the current SEO standards will still be supported for a long time to come, but with potential for abuse not everyone is…
Read MoreCritical Components of Website Success
Abraham Maslow theorized that people have an inherent hierarchy of needs which must be met to fully develop. Just like the hierarchy of people’s needs, a website has basic and fundamental needs too. No, the image to the left is not the latest get-rich quick pyramid scheme. The pyramid to the left, shows the fundamental…
Read MoreMobile app days are numbered.
As the commercial says, there’s an app for that. But, the app gold rush days are numbered. Amidst all the Apple, Android and Blackberry apps, mobile development is starting to look back to its roots. Web-based applications are becoming more popular for a variety of reasons. Most importantly, Portability, Market Size, Ease of upgrading application and the elimination…
Read More3 Tips to Speed up your iPhone 3G (iOS4)
While I am a gadget guy through and through, I am a late-early adopter of technology because i want all of the problems to be tested and worked out by others before I spend a lot of money. So promptly as the iPhone 3GS came out, i made the iPhone jump. Apple had just dropped…
Read MoreYour Most Important New Hire: Your Web Site
This is not a statement we make glibly: it can be backed up by data. Analytics Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees. Market Your Business…
Read MoreBusiness Owners Should Re-Evaluate Phone Directory Advertising
I haven’t opened a phone book in over ten years and I am not the only one. At one time for small businesses, if you weren’t in the yellow pages, nobody knew you were in business, unless of course they walked by your office or storefront. For decades, business owners have spent a lot of…
Read MoreGoogle’s +1: their version of a Facebook Like
One thing about the web: no good idea goes un-copied. At least not for long. No sooner did the major search engines admit that they were including “social signals” in their ranking algorithm then did Google announce their own social signaling device the +1 button. In order to see it you have to be logged…
Read More