Part 2 – 4 Content Marketing Tips In the first part of this two-part article, we outlined why content marketing on the Internet and beyond is so important for small to mid-sized companies. In the early 21st Century, if you are not defining your business by providing engaging, educational content to your potential clients and customers, you quickly will fall behind your competition. Content marketing is about so much more than just selling your products or services. The goal is to create branded content that your customers and clients recognize as being associated with your business. This i … [Read more...]
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4 Content Marketing Tips For Small To Mid-Sized Companies
June 19, 2014 by Leave a Comment
Part 1 – Why Content Marketing Tips? What content marketing tips will work for your company? What exactly does content marketing mean to a small to mid-sized business? Content marketing is information about the services and the products that a company offers to its clients and customers. Social media, like Twitter, Facebook or LinkedIn, is important for content marketing, but has nothing very little to do with the actual content itself. Rather, social media is a channel for content marketing like a network is a channel for a television show. The channel does not define the television show; … [Read more...]
Avoid The Either/Or Mistake: Content Marketing And Link Building Complimentary, Not Conflicting SEO Tools
May 15, 2014 by Leave a Comment
Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end? What Is Link Building? First, link building is the process of acquiring links from external websites, social media users and other entities on the Internet in order to improve search engine rankings. The process of link building is to build a connected network for li … [Read more...]
An Advocate For Your Business On The Web
April 21, 2014 by Leave a Comment
Why does your company need an advocate for your business Internet? Isn’t it enough just to have a good-looking website? Given the vast amount of material on the web and the average person’s lack of focus and short attention span, your website needs a lot more than looks to be an effective marketing tool. The content marketing experts at Open Interactive have the experience you need to access the results you desire and your company deserves. Content Marketing As An Advocate For Your Business At Open Interactive, our team are specialists at helping a client figure out what they need and what sm … [Read more...]
Earned Media, The Ongoing Challenge Of Value Creation, And The Future Of Internet Marketing
March 20, 2014 by Leave a Comment
As earned media takes center stage in the arena of Internet marketing, the relationship between search engine rankings and quality content has changed for good. Earned media happens when quality content leads to brand recognition, thus generating a client following through the creation of recognized value. In contrast to a paid advertisement, earned media is the direct result of this value creation that helps to generate loyalty and higher conversion rates. Earned Media As The New Content Marketing In an article about the rise of earned media in Marketing Land, Jim Yu, the founder and CEO … [Read more...]
Beyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success
February 20, 2014 by Leave a Comment
Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies. After all, the essence of Google’s job is to maintain the integrity of the Internet by keeping search results as free from manipulation as possible. Google And The Integrity Of The Internet If Google sees an SEO professional strategy attempting to take advantage of the ra … [Read more...]
4 Strategies To Elevate Content Marketing To The Level Of Brand Journalism In 2014
January 9, 2014 by Leave a Comment
If 2013 was the year of content marketing, 2014 is going to be the year that content marketing is elevated to the level of brand journalism. As opposed to marketing based mainly on keywords and geographic optimization techniques, brand journalism demands a greater level of engagement from content marketers. If content marketers want to be heard and recognized amid the loud chorus of internet voices, the quality must be as important as the quantity. The content marketing model for 2014 should be focused on creating value beyond the context of the website of origin. Such value generates … [Read more...]
Sean Sloan: contributing author to a book!
December 7, 2013 by Leave a Comment
I am proud to say that I am a newly minted contributing author to a book called "Rising to the Next Level: 21 small business leaders share proven strategies and tactics". It's been a long labor of love by a fellow Orange County business owner, Phil Calhoun of Beta Benefits. Phil has been a very active businessman for many, many years in Orange County and an active member of the Santa Ana Chamber of Commerce so it was a true honor when he told me about this project he was putting together and what he hoped to accomplish with it. Phil has gathered quite a Rolodex (you younger people can … [Read more...]
Our Servers Recently Upgraded with Solid State Drives (SSD) for MySQL
October 24, 2013 by Leave a Comment
Our servers have been upgraded with the worlds best Solid State Hard Drives (SSD) to deliver mysql performance up to 56% faster than standard Hard Drives. What is SSD? A solid-state drive is a data storage device using integrated circuit assemblies as memory to store data persistently. SSD technology uses electronic interfaces compatible with traditional block input/output hard disk drives, thus permitting simple replacement in common applications. - http://en.wikipedia.org/wiki/Ssd Our Solid State Drives (SSD) offer I/O Rates and access times that are impossible to achieve with a … [Read more...]
New Corona Dentist Website Launched
October 16, 2013 by Leave a Comment
We've recently wrapped another website for a long-standing client, Dr. Sebastian Gonzales, a dentist that runs his practice from two locations. This latest website focuses on his dental office in Corona, CA. The design is meant to mirror his Huntington Beach Dentist website, all of the content was recreated and optimized to spotlight his Corona location. Dr. Sebastian has a wealth of experience in a wide variety of dental procedures like: Tooth Extractions Root Canals Periodontal Disease Implant Crowns Teeth Whitening Porcelain Veneers White Fillings & … [Read more...]
