Part 2 – 4 Content Marketing Tips In the first part of this two-part article, we outlined why content marketing on the Internet and beyond is so important for small to mid-sized companies. In the early 21st Century, if you are not defining your business by providing engaging, educational content to your potential clients and…

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Part 1 – Why Content Marketing Tips? What content marketing tips will work for your company? What exactly does content marketing mean to a small to mid-sized business? Content marketing is information about the services and the products that a company offers to its clients and customers. Social media, like Twitter, Facebook or LinkedIn, is…

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Why does your company need an advocate for your business Internet? Isn’t it enough just to have a good-looking website? Given the vast amount of material on the web and the average person’s lack of focus and short attention span, your website needs a lot more than looks to be an effective marketing tool. The…

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As earned media takes center stage in the arena of Internet marketing, the relationship between search engine rankings and quality content has changed for good. Earned media happens when quality content leads to brand recognition, thus generating a client following through the creation of recognized value. In contrast to a paid advertisement, earned media is…

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The mantra for 2012? Back to basics, do the fundamentals and do them exceedingly well in order to succeed. If I may make the following suggestions: NO email should EVER go out without a short, to the point Subject line. Having no subject line is a way to get your email ignored/forgotten about/hard to find/marked…

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We are drowning in a tidal wave of data. The businesses that are REALLY making money off the Interweb are the ones (read Google) that provide relevance: they help you get to the truly useful information. Here are two gentlemen that know a thing or two about the web. They are making a huge, expensive…

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