Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end?…

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Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies.  After all, the…

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Last week a friend of mine was asking for advice about setting up a website for her son’s budding clothing company.  More specifically, she asked about a company called Wix – a DIY website builder.  Wix offers many different website templates with the ability to drag and drop pieces into place without the need to…

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Google, Bing and Yahoo have all announced support for Schema.org, a semantic markup protocol that could provide websites with valuable search exposure. Schema.org attempts to enhance the information transfer from website data to SERPs. All the current SEO standards will still be supported for a long time to come, but with potential for abuse not everyone is…

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Abraham Maslow theorized that people have an inherent hierarchy of needs which must be met to fully develop. Just like the hierarchy of people’s needs, a website has basic and fundamental needs too. No, the image to the left is not the latest get-rich quick pyramid scheme. The pyramid to the left, shows the fundamental…

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This is not a statement we make glibly: it can be backed up by data. Analytics Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees. Market Your Business…

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I haven’t opened a phone book in over ten years and I am not the only one. At one time for small businesses, if you weren’t in the yellow pages, nobody knew you were in business, unless of course they walked by your office or storefront. For decades, business owners have spent a lot of…

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One thing about the web: no good idea goes un-copied. At least not for long. No sooner did the major search engines admit that they were including “social signals” in their ranking algorithm then did Google announce their own social signaling device the +1 button. In order to see it you have to be logged…

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The story you are about to read is true. Only the names have been changed to protect the innocent and not so innocent. A client of mine was approached by the former web developer & Search Engine Optimization guy of their main competitor. My client was very up front with me and told me that…

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