Your Most Important New Hire: Your Web Site

By Sean Sloan | May 23, 2011 |

This is not a statement we make glibly: it can be backed up by data.

Analytics
Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees.

Market Your Business with Every Addition
We know Search Engine Optimization so you don’t have to. Keeping up with the latest developments in online marketing is a time consuming job: our job. Let us do what we do best so that you can concentrate on running your business. We will make sure that every addition we make to your site is in line with known current best practices.

Sales Cycle
If you have not formalized your sales cycle do so before you build your new site so that you have a very clear idea of how your site can and cannot help you complete the sale. Keep in mind that an informed site visitor is an ideal warm lead and is much more likely to become a client

FAQs
Turn your site in to a factotum for you business. Make sure that it answers all of the general questions about your product or service, the things that you hear yourself repeating ad nauseam to each new client.

Qualify Your Business Leads
Make sure that the info requests forms gather enough data for you to address the persons need clearly and efficiently on the very first follow up contact.

Add to your Master Marketing List
Your contact forms should be integrated in to your Master Marketing List so that each new contact becomes a part of your future marketing and advertising contact pool.

If these functions sound like attributes that YOU want your next new hire, your web site, to perform please contact us at 949-722-6119 and start the interview process!