Google+ Has a New Interface…

Wow, is all I have to say… you turn around and things have changed again! Improved even. People who write off Google+ still seem to be using it on a daily basis, (see Michael Gray on that one). New Tool Bar to the left: to me this is much more useful and logical than Facebook…

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Everything is Marketing, Everything…

The mantra for 2012? Back to basics, do the fundamentals and do them exceedingly well in order to succeed. If I may make the following suggestions: NO email should EVER go out without a short, to the point Subject line. Having no subject line is a way to get your email ignored/forgotten about/hard to find/marked…

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To Succeed: Become a Curator of Important Information to your Industry…

We are drowning in a tidal wave of data. The businesses that are REALLY making money off the Interweb are the ones (read Google) that provide relevance: they help you get to the truly useful information. Here are two gentlemen that know a thing or two about the web. They are making a huge, expensive…

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3 Tips to Speed up your iPhone 3G (iOS4)

While I am a gadget guy through and through, I am a late-early adopter of technology because i want all of the problems to be tested and worked out by others before I spend a lot of money. So promptly as the iPhone 3GS came out, i made the iPhone jump. Apple had just dropped…

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Your Most Important New Hire: Your Web Site

This is not a statement we make glibly: it can be backed up by data. Analytics Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees. Market Your Business…

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Google’s +1: their version of a Facebook Like

One thing about the web: no good idea goes un-copied. At least not for long. No sooner did the major search engines admit that they were including “social signals” in their ranking algorithm then did Google announce their own social signaling device the +1 button. In order to see it you have to be logged…

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The Strange Case of the Parasitic Web Guy

The story you are about to read is true. Only the names have been changed to protect the innocent and not so innocent. A client of mine was approached by the former web developer & Search Engine Optimization guy of their main competitor. My client was very up front with me and told me that…

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Search Engine Optimization and Interactive Marketing

Everyone wants to be #1 in Google or Yahoo for their industry search terms, however getting there takes a great deal of expertise, initial planning as well as a sustainable plan for maintaining and improving their site’s placement in search engines. The world of Search Engine Optimization (SEO) can be confusing and with good reason. There is a lot…

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DesignFirms.com Award ’07

Open Interactive earns award in the 2007 DesignFirms.com Website Design Award for nickandmo.com. DesignFirms.org is one of the world’s leading directories of web designers, developers, graphic designers, etc. DesignFirms selects the first, second and third place winners based on the following criteria: Design Navigation Content Ease of Use Programming Overall Impact

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