Online Marketing

Google, Yahoo & Bing announce support for new markup SEOs should keep an eye on

Google, Bing and Yahoo have all announced support for Schema.org, a semantic markup protocol that could provide websites with valuable search exposure. Schema.org attempts to enhance the information transfer from website data to SERPs. All the current SEO standards will still be supported for a long time to come, but with potential for abuse not everyone is overly concerned. Still, the big 3 Search engines are on board, so it's definately something to keep an eye on. Mashable just posted a good writeup about this here. … [Read more...]

Critical Components of Website Success

Abraham Maslow theorized that people have an inherent hierarchy of needs which must be met to fully develop. Just like the hierarchy of people's needs, a website has basic and fundamental needs too. No, the image to the left is not the latest get-rich quick pyramid scheme. The pyramid to the left, shows the fundamental important needs at the base of the pyramid. Each higher tier represents needs that cannot be realized until all needs below are satisfied. Level 1: Content & Keywords Content is king. It is what people AND search engines are looking for in a website. By developing … [Read more...]

Your Most Important New Hire: Your Web Site

This is not a statement we make glibly: it can be backed up by data. Analytics Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees. Market Your Business with Every Addition We know Search Engine Optimization so you don't have to. Keeping up with the latest developments in online marketing is a time consuming job: our job. Let us do what we do best so that you can concentrate on running your business. We will make sure that every addition we make to … [Read more...]

Business Owners Should Re-Evaluate Phone Directory Advertising

I haven't opened a phone book in over ten years and I am not the only one. At one time for small businesses, if you weren't in the yellow pages, nobody knew you were in business, unless of course they walked by your office or storefront. For decades, business owners have spent a lot of money to be included in the phone directories as a main avenue of advertising their services. What used to be the bare minimum advertising effort for local businesses, is now in great decline. This is not breaking news to anyone who has been in business for the past decade. Sally Witzky at Traction Group … [Read more...]

Google’s +1: their version of a Facebook Like

One thing about the web: no good idea goes un-copied. At least not for long. No sooner did the major search engines admit that they were including "social signals" in their ranking algorithm then did Google announce their own social signaling device the +1 button. In order to see it you have to be logged into Google and doing a search. Next to the search results you will see a small +1 button in a grayed out state. It appears between the keyword line of the search results and the little magnifying glass icon to preview the page, an idea the copied from Bing. You can rest assured that if … [Read more...]

The Strange Case of the Parasitic Web Guy

The story you are about to read is true. Only the names have been changed to protect the innocent and not so innocent. A client of mine was approached by the former web developer & Search Engine Optimization guy of their main competitor. My client was very up front with me and told me that they wanted to hear what the guy had to say and that they would tell me what transpired. This person met, they talked and my client called me to give me the gist of things. Apparently he and his former boss had had a falling out and had since parted ways. He now promised to do what he had done for … [Read more...]

What’s a QR code?

Have you seen these wacky looking black and white squares on signs, stickers, billboards or magazine ads? They’re called QR codes  (Quick Response), and they are a great way to link humans in the real world to your information online. What is a QR code? A QR Code is basically a fancy barcode, which has encoded in it a URL (web address), text, or other information. It can be read by a QR code scanner, on smartphones, ipads etc. What’s the point? QR codes link the real world to online information, or make it quick and easy for people to access information without typing in a URL, phone … [Read more...]

Surprising Facts about Kids and Media

Technology focussed public health research group, ISK, put together this list of old wives tales about how kids use the internet, mobile phones and media in general. This article cites research based evidence dispelling some popular misconseptions and claims by news media. Think teens are as connected to the Internet on their phones as adults? Not really. 79% of teens do not go online with their cell phones. Instead, they use their phones to make calls and text. Checking email, shopping, and surfing the Web are not top on their list. What's more dangerous? Social Networking Sites or Instant … [Read more...]

Information Architecture in a nutshell.

What is information architecture? Before the look and feel of a website begins, the content of your website needs to be organized.  Information architecture is the process of organizing and mapping out the content of your website. This process is one of the most important steps in designing and building a website, Because this is how your users will find the information they are looking for. The process of information design or information architecture includes the development of special documents to illustrate the content organization called Site maps and wireframes. Site maps show the … [Read more...]

Search Engine Optimization and Interactive Marketing

Everyone wants to be #1 in Google or Yahoo for their industry search terms, however getting there takes a great deal of expertise, initial planning as well as a sustainable plan for maintaining and improving their site's placement in search engines. The world of Search Engine Optimization (SEO) can be confusing and with good reason. There is a lot of erroneous information and well guarded secrets out there regarding SEO. To top it off, search engines themselves are constantly changing the way they index and rank websites in constant effort to deliver the most relevant content to their … [Read more...]