Online Marketing
Google, Yahoo & Bing announce support for new markup SEOs should keep an eye on
Google, Bing and Yahoo have all announced support for Schema.org, a semantic markup protocol that could provide websites with valuable search exposure. Schema.org attempts to enhance the information transfer from website data to SERPs. All the current SEO standards will still be supported for a long time to come, but with potential for abuse not everyone is…
Read MoreCritical Components of Website Success
Abraham Maslow theorized that people have an inherent hierarchy of needs which must be met to fully develop. Just like the hierarchy of people’s needs, a website has basic and fundamental needs too. No, the image to the left is not the latest get-rich quick pyramid scheme. The pyramid to the left, shows the fundamental…
Read MoreYour Most Important New Hire: Your Web Site
This is not a statement we make glibly: it can be backed up by data. Analytics Your web site can and should act as a sales person for your business 24 hours a day, 7 days a week for the foreseeable future. Monthly Performance Reviews are the standard for these new employees. Market Your Business…
Read MoreBusiness Owners Should Re-Evaluate Phone Directory Advertising
I haven’t opened a phone book in over ten years and I am not the only one. At one time for small businesses, if you weren’t in the yellow pages, nobody knew you were in business, unless of course they walked by your office or storefront. For decades, business owners have spent a lot of…
Read MoreGoogle’s +1: their version of a Facebook Like
One thing about the web: no good idea goes un-copied. At least not for long. No sooner did the major search engines admit that they were including “social signals” in their ranking algorithm then did Google announce their own social signaling device the +1 button. In order to see it you have to be logged…
Read MoreThe Strange Case of the Parasitic Web Guy
The story you are about to read is true. Only the names have been changed to protect the innocent and not so innocent. A client of mine was approached by the former web developer & Search Engine Optimization guy of their main competitor. My client was very up front with me and told me that…
Read MoreWhat’s a QR code?
Have you seen these wacky looking black and white squares on signs, stickers, billboards or magazine ads? They’re called QR codes (Quick Response), and they are a great way to link humans in the real world to your information online. What is a QR code? A QR Code is basically a fancy barcode, which has encoded…
Read MoreSurprising Facts about Kids and Media
Technology focussed public health research group, ISK, put together this list of old wives tales about how kids use the internet, mobile phones and media in general. This article cites research based evidence dispelling some popular misconseptions and claims by news media. Think teens are as connected to the Internet on their phones as adults? Not…
Read MoreInformation Architecture in a nutshell.
What is information architecture? Before the look and feel of a website begins, the content of your website needs to be organized. Information architecture is the process of organizing and mapping out the content of your website. This process is one of the most important steps in designing and building a website, Because this is…
Read MoreSearch Engine Optimization and Interactive Marketing
Everyone wants to be #1 in Google or Yahoo for their industry search terms, however getting there takes a great deal of expertise, initial planning as well as a sustainable plan for maintaining and improving their site’s placement in search engines. The world of Search Engine Optimization (SEO) can be confusing and with good reason. There is a lot…
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