Avoid The Either/Or Mistake: Content Marketing And Link Building Complimentary, Not Conflicting SEO Tools

Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end? What Is Link Building? First, link building is the process of acquiring links from external websites, social media users and other entities on the Internet in order to improve search engine rankings. The process of link building is to build a connected network for li … [Read more...]

Beyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success

Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies.  After all, the essence of Google’s job is to maintain the integrity of the Internet by keeping search results as free from manipulation as possible. Google And The Integrity Of The Internet If Google sees an SEO professional strategy attempting to take advantage of the ra … [Read more...]

Wix Website Builder – Is It Worth It?

Last week a friend of mine was asking for advice about setting up a website for her son's budding clothing company.  More specifically, she asked about a company called Wix - a DIY website builder.  Wix offers many different website templates with the ability to drag and drop pieces into place without the need to know how to code.  Much of this can be done for free or very little initial expense to get your site built.  Sounds like a great deal, right? Naturally, I felt like doing a bit of research to see if Wix was a good solution for a small clothing company.  While I must say that Wix see … [Read more...]

Mobile Websites and Marketing: a quick look at the Mobile Ecosystem

The mobile web is the consumption of the Internet on a mobile device. It is a subset of mobile computing in general. Mobile websites are simplified version of the normal website designed to accommodate the needs of mobile device users who are hampered by smaller screens with lower resolution, a lack of a mouse and a reliance on touch screen navigation. Mobile Marketing is the effort to advertise to the users of mobile computing devices using a mixture of new and old technologies to engage them: mobile website, instream advertising while they consume media, text message marketing, QR codes, … [Read more...]

Google+ Has a New Interface…

Wow, is all I have to say... you turn around and things have changed again! Improved even. People who write off Google+ still seem to be using it on a daily basis, (see Michael Gray on that one). New Tool Bar to the left: to me this is much more useful and logical than Facebook has ever been. Much of Facebook is still inscrutable. Quick sort your stream using Circle buttons at the top: I find this one instantly appealing and a big improvement over the disorganized stream on Facebook. Hangouts now prominently displayed on the right: I'm excited to try these, actually, for company meetings … [Read more...]