Earned Media, The Ongoing Challenge Of Value Creation, And The Future Of Internet Marketing

As earned media takes center stage in the arena of Internet marketing, the relationship between search engine rankings and quality content has changed for good. Earned media happens when quality content leads to brand recognition, thus generating a client following through the creation of recognized value. In contrast to a paid advertisement, earned media is the direct result of this value creation that helps to generate loyalty and higher conversion rates. Earned Media As The New Content Marketing In an article about the rise of earned media in Marketing Land, Jim Yu, the founder and CEO … [Read more...]