Avoid The Either/Or Mistake: Content Marketing And Link Building Complimentary, Not Conflicting SEO Tools

Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end? What Is Link Building? First, link building is the process of acquiring links from external websites, social media users and other entities on the Internet in order to improve search engine rankings. The process of link building is to build a connected network for … [Read more...]

Beyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success

Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies.  After all, the essence of Google’s job is to maintain the integrity of the Internet by keeping search results as free from manipulation as possible. Google And The Integrity Of The Internet If Google sees an SEO professional strategy attempting to take advantage of the … [Read more...]