Beyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success

Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies.  After all, the essence of Google’s job is to maintain the integrity of the Internet by keeping search results as free from manipulation as possible. Google And The Integrity Of The Internet If Google sees an SEO professional strategy attempting to take advantage of the ra … [Read more...]