4 Content Marketing Tips For Small To Mid-Sized Companies

Part 1 – Why Content Marketing Tips? What content marketing tips will work for your company? What exactly does content marketing mean to a small to mid-sized business? Content marketing is information about the services and the products that a company offers to its clients and customers. Social media, like Twitter, Facebook or LinkedIn, is important for content marketing, but has nothing very little to do with the actual content itself. Rather, social media is a channel for content marketing like a network is a channel for a television show. The channel does not define the television show; … [Read more...]

An Advocate For Your Business On The Web

Why does your company need an advocate for your business Internet? Isn’t it enough just to have a good-looking website? Given the vast amount of material on the web and the average person’s lack of focus and short attention span, your website needs a lot more than looks to be an effective marketing tool. The content marketing experts at Open Interactive have the experience you need to access the results you desire and your company deserves. Content Marketing As An Advocate For Your Business At Open Interactive, our team are specialists at helping a client figure out what they need and what … [Read more...]

Earned Media, The Ongoing Challenge Of Value Creation, And The Future Of Internet Marketing

As earned media takes center stage in the arena of Internet marketing, the relationship between search engine rankings and quality content has changed for good. Earned media happens when quality content leads to brand recognition, thus generating a client following through the creation of recognized value. In contrast to a paid advertisement, earned media is the direct result of this value creation that helps to generate loyalty and higher conversion rates. Earned Media As The New Content Marketing In an article about the rise of earned media in Marketing Land, Jim Yu, the founder and CEO … [Read more...]