4 Strategies To Elevate Content Marketing To The Level Of Brand Journalism In 2014

If 2013 was the year of content marketing, 2014 is going to be the year that content marketing is elevated to the level of brand journalism. As opposed to marketing based mainly on keywords and geographic optimization techniques, brand journalism demands a greater level of engagement from content marketers. If content marketers want to be heard and recognized amid the loud chorus of internet voices, the quality must be as important as the quantity. The content marketing model for 2014 should be focused on creating value beyond the context of the website of origin. Such value generates … [Read more...]