4 Content Marketing Tips To Help Create Branded Content

By John Lavitt | July 20, 2014 |

Part 2 – 4 Content Marketing Tips

Your Content Marketing

In the first part of this two-part article, we outlined why content marketing on the Internet and beyond is so important for small to mid-sized companies. In the early 21^st Century, if you are not defining your business by providing engaging, educational content to your potential clients and customers, you quickly will fall behind your competition. Content marketing is about so much more than just selling your products or services. The goal is to create branded content that your customers and clients recognize as being associated with your business. This is why these content marketing tips are important for your business.

These four content marketing tips about branded content will truly help you refine and improve the process of adding new material to your website and expanding your marketing reach.

Four Content Marketing Tips:

1. Consistent and Reliable Communication

2. Find The Authentic Voice Of Your Business

3. Don’t Be Scared To Express A Point Of View

4. Avoid Droning On And On Like More Boring Salesman

1. Consistent and Reliable Communication

The primary hallmark of a successful publisher is consistency. In terms of both quality and delivery, a successful company will communicate in a way that proves to be consistent and reliable. Such communication is a hallmark of branded content. If you promise to provide information to website visitors, such information should be delivered on a regular basis. By being late or inconsistent, you set a bad example for the manner in which your company does business. If ask customers to sign-up for a newsletter, the content should be executed and sent exactly as promised in the beginning.

2. Find The Authentic Voice Of Your Business

When you are writing content for your website, it is important to remember that you are not a journalist. In other words, you are allowed to be yourself. Being yourself in this context means being the voice of your business. Let your company express its spirit and culture through the voice of your website. Such a voice should reassure your potential clients or customers that they are making the right decision when they choose you. By creating an authentic voice, you help to ensure the branding of your content marketing.

3. Don’t Be Scared To Express A Point Of View

When you are creating new content, please remember that you are not writing a book report or an encyclopedia entry. It is perfectly legitimate for you to express a point of view and for your company to have an opinion. Such an opinion should be about your business or your industry. Positive viewpoints tend to be more effective than negative. At the same time, expressing empathy for challenges being experienced by potential clients makes sense as well. For example, if you are a tax resolution company and your state has just raised the tax burden on business owners, you can express an understanding of their problems.

4. Avoid Droning On And On Like More Boring Salesman

You must avoid sounding like the salesman in the store who drones on and one about their products. This one of the essential content marketing tips for all business owners. One way to do this is by focusing on educational content that has value beyond your product or service line. Although an educational post garners more average page views and social shares than sales-oriented content, such a post on your website does not need to be boring.

By providing site visitors with information that is of value to them, you achieve the dual success of addressing the Google algorithm and keeping your site visitors coming back for more. By addressing the needs of your audience, you become a resource beyond the obvious and you have a much greater chance of turning an initial site visitor into an ongoing customer.

As the Director of Content Development for Open Interactive, I focus on working with our company clients to create valuable content marketing for their websites and beyond. By learning about the intricacies of a company’s business model, both from a quantitative and a qualitative perspective, the kind of content marketing we create in tandem proves to be of true value. To learn more about how Open Interactive can help your company with content marketing and branded content, please call (877) 739-2820 today.