Posts by John Lavitt
4 Content Marketing Tips To Help Create Branded Content
Part 2 – 4 Content Marketing Tips In the first part of this two-part article, we outlined why content marketing on the Internet and beyond is so important for small to mid-sized companies. In the early 21st Century, if you are not defining your business by providing engaging, educational content to your potential clients and…
Read More4 Content Marketing Tips For Small To Mid-Sized Companies
Part 1 – Why Content Marketing Tips? What content marketing tips will work for your company? What exactly does content marketing mean to a small to mid-sized business? Content marketing is information about the services and the products that a company offers to its clients and customers. Social media, like Twitter, Facebook or LinkedIn, is…
Read MoreAvoid The Either/Or Mistake: Content Marketing And Link Building Complimentary, Not Conflicting SEO Tools
Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end?…
Read MoreAn Advocate For Your Business On The Web
Why does your company need an advocate for your business Internet? Isn’t it enough just to have a good-looking website? Given the vast amount of material on the web and the average person’s lack of focus and short attention span, your website needs a lot more than looks to be an effective marketing tool. The…
Read MoreBeyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success
Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies. After all, the…
Read More4 Strategies To Elevate Content Marketing To The Level Of Brand Journalism In 2014
If 2013 was the year of content marketing, 2014 is going to be the year that content marketing is elevated to the level of brand journalism. As opposed to marketing based mainly on keywords and geographic optimization techniques, brand journalism demands a greater level of engagement from content marketers. If content marketers want to be…
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