John Lavitt

Director of Content Development

John Lavitt

John Lavitt

Whether growing up in New York City, attending Brown University in Providence, living on the Greek island of Patmos or working in Los Angeles, the one consistent force in John Lavitt’s life has been his passion for and commitment to writing. At Open Interactive, John is the Content Director, helping clients take their websites to the next level of optimized excellence and expressive clarity. With a balanced focus on both cutting edge search engine techniques and visitor conversion strategies, John’s work helps clients realize their online goals of obtaining quality contacts and expanding their businesses.

At Brown University, John graduated with honors and a 3.8 GPA with a major in Literature and Society. After college, John lived on the Greek island of Patmos and studied with the late American poet Robert Lax. Upon returning to the states, he moved to Los Angeles where he worked in the film industry. John was assistant to the director Uli Edel on the film Body of Evidence, and he later sold screenplays as a creative manager, starting the careers of many young writers and working with two future Academy Award winners.

In 2002, John shifted his focus to website technical writing and search engine optimization. He worked as the Director of Online Marketing for the 12 Angels, a nonprofit group, and was a grant writer for the alternative Los Angeles stage company, TheatrExpresso. At Melrose Jewelers, John’s content writing helped take the company to second on Google after Rolex itself for “Rolex watches” – a highly competitive search term. Later, John researched and wrote the website content for the Wonderland Treatment Center from scratch, developing the site map and managing the delivery of the site material.

At Open Interactive, John continues to work with clients, employing his writing skills to convey the central message of each company while improving their rankings and the conversion effectiveness of their websites. Among other clients, John has written the majority of the content on the websites for the Tax Resolution Institute, the drug & alcohol rehab One80Center, the human resources outsourcing firm Total HR Management and Ballard & Ballard Fine Jewelers. His skills include blogging, site map construction, MarketWire press releases, and Social Networking Media Optimization with Facebook Pages, Twitter recruitment, LinkedIn connections and Google+.

John’s Blog Posts:

4 Content Marketing Tips To Help Create Branded Content

Part 2 – 4 Content Marketing Tips In the first part of this two-part article, we outlined why content marketing on the Internet and beyond is so important for small to mid-sized companies. In the early 21st Century, if you are not defining your business by providing engaging, educational content to your potential clients and customers, you quickly will fall behind your competition. Content marketing is about so much more than just selling your products or services. The goal is to create branded content that your customers and clients recognize as being associated with your business. This … [Read more...]

4 Content Marketing Tips For Small To Mid-Sized Companies

Part 1 – Why Content Marketing Tips? What content marketing tips will work for your company? What exactly does content marketing mean to a small to mid-sized business? Content marketing is information about the services and the products that a company offers to its clients and customers. Social media, like Twitter, Facebook or LinkedIn, is important for content marketing, but has nothing very little to do with the actual content itself. Rather, social media is a channel for content marketing like a network is a channel for a television show. The channel does not define the television show; … [Read more...]

Avoid The Either/Or Mistake: Content Marketing And Link Building Complimentary, Not Conflicting SEO Tools

Before we go into the details of avoiding the either/or mistake when it comes to content marketing and link building, let’s provide a couple of definitions. It’s important that everyone in need of this information knows what we’re talking about. After all, without orientation at the beginning, how can you be convinced by the end? What Is Link Building? First, link building is the process of acquiring links from external websites, social media users and other entities on the Internet in order to improve search engine rankings. The process of link building is to build a connected network for … [Read more...]

An Advocate For Your Business On The Web

Why does your company need an advocate for your business Internet? Isn’t it enough just to have a good-looking website? Given the vast amount of material on the web and the average person’s lack of focus and short attention span, your website needs a lot more than looks to be an effective marketing tool. The content marketing experts at Open Interactive have the experience you need to access the results you desire and your company deserves. Content Marketing As An Advocate For Your Business At Open Interactive, our team are specialists at helping a client figure out what they need and what … [Read more...]

Beyond Tried And True Link Building And Even Guest Blogging, Branding Is The Key To SEO Success

Even though link building and guest blogging were once the definitions of SEO success, client branding very quickly has become the new prize on the shelf. Whenever a new site ranking strategy is embraced by SEO campaigns, Google is quick to react with a counterattack that undermines the effectiveness of such strategies.  After all, the essence of Google’s job is to maintain the integrity of the Internet by keeping search results as free from manipulation as possible. Google And The Integrity Of The Internet If Google sees an SEO professional strategy attempting to take advantage of the … [Read more...]

4 Strategies To Elevate Content Marketing To The Level Of Brand Journalism In 2014

If 2013 was the year of content marketing, 2014 is going to be the year that content marketing is elevated to the level of brand journalism. As opposed to marketing based mainly on keywords and geographic optimization techniques, brand journalism demands a greater level of engagement from content marketers. If content marketers want to be heard and recognized amid the loud chorus of internet voices, the quality must be as important as the quantity. The content marketing model for 2014 should be focused on creating value beyond the context of the website of origin. Such value generates … [Read more...]