Mobile Websites and Marketing: a quick look at the Mobile Ecosystem

The mobile web is the consumption of the Internet on a mobile device. It is a subset of mobile computing in general. Mobile websites are simplified version of the normal website designed to accommodate the needs of mobile device users who are hampered by smaller screens with lower resolution, a lack of a mouse and a reliance on touch screen navigation. Mobile Marketing is the effort to advertise to the users of mobile computing devices using a mixture of new and old technologies to engage them: mobile website, instream advertising while they consume media, text message marketing, QR codes, … [Read more...]

Google+ Has a New Interface…

google-plus-toolbar

Wow, is all I have to say... you turn around and things have changed again! Improved even. People who write off Google+ still seem to be using it on a daily basis, (see Michael Gray on that one). New Tool Bar to the left: to me this is much more useful and logical than Facebook has ever been. Much of Facebook is still inscrutable. Quick sort your stream using Circle buttons at the top: I find this one instantly appealing and a big improvement over the disorganized stream on Facebook. Hangouts now prominently displayed on the right: I'm excited to try these, actually, for company meetings … [Read more...]