online + marketing + design
Websites and Interactive media projects can seem simple on the surface, but as the project gets under-way, the hidden complexity soon reveals it’s self. Only through experience, planning and problem solving can all these details be adequately dealt with. The following is a brief overview of our development process.
Process Overview:
To ensure continuous success, we provide maintenance services to keep websites up to date. We review and update your website based on evolving business needs.
The first step in developing any website strategy is to become familiar with your business, your customers and your competition. We discuss the details of your business to determine your target audience, and how best to convert your website traffic to new business.
Information architecture is the process of organizing and mapping the content of your website. This process is one of the most important steps in designing and building a website. During this process, we use sitemap and wireframe documents to illustrate the content organization.
Why is Information Architecture so important?
The planning and organization of your site's content and navigation ultimately determine how easily visitors to your site will find information. This opportunity to convert your website visitor into a custome is one of the most important steps of the website design process. Information Architecture is also a key component to successful search engine optimization, ensuring that the content of your site is organized in a way that can be properly indexed by search engines.
Interface design applies visual “look and feel” to the well-planned content of your website’s sitemap and wireframes. The look-and-feel supports your company’s brand image and should integrate with any existing marketing materials and communications. We provide preliminary designs for your approval to ensure perfection before moving on to the next step.
All websites require programming. The more complicated the functionality, the more
important it is to use flexible and scalable technologies. We determine the right development tools and implement solutions from e-commerce, blogging and content management solutions to custom developed functionality.
Testing and Quality Assurance is an important step in the website development process. A broken link or a misspelled word may seem like a trivial mistake, but greatly undermines the credibility of your website. Before launching your website, we check everything thoroughly and test in all major internet browsers to ensure maximum usability.
Think of the internet as a thriving electronic ecosystem. A website is a seedling tree and in order for it to succeed it needs plenty of attention (visitors), watering (content updates) and sunlight (marketing). We create a plan for ongoing website maintenance which includes search engine placement strategies, online marketing efforts as well as regular content updates.